The review system is inherently unfair to businesses. 3 to 5% of happy customers leave a positive review. 10 to 30% of unhappy customers leave a negative review. Also, one very good four-star review can still lower the overall rating of a business that already has more than four stars.
DataWave offers businesses a chance to balance the playing field by purchasing 5-star reviews to counteract not only these mechanics, but also negative reviews left by competitors, “Karens”, and online trolls.